Shauna FitzsimonsProduct & people. On and off the water.

Strategy, delivery & outcomes

Career

Technical product leadership across enterprise SaaS, new markets and AI — from defining direction to delivering outcomes.

Present Day · Apr 2025 – Now

Product Owner

Kinetic Software

KxWelcome

Steering product strategy and roadmap for KxWelcome, setting OKRs and aligning delivery with commercial goals. Lead backlog prioritisation, scope trade-offs and release planning across several concurrent workstreams and 5 time zones.

2025

Kinetic Rising Star Award

EMEA → NA

North American market entry

Pursuing product-market fit for an established EMEA product entering North America. Reshaping core functionality, workflows and positioning while stabilising and scaling the platform for new customer needs.

The Next Big Moment in Student Housing is Here

New Product · Dec 2025 – Now

KxCreate

Kinetic Software · Product initiative

Led KxCreate, a new forms and workflow product for Kinetic. Took it from concept to a live customer pilot in four weeks, using AI-assisted development to move quickly with a small team, and owned the go-to-market strategy, including customer webinars.

0 → 1

Concept to live customer pilot in 4 weeks, AI-assisted

GTM

Owned go-to-market strategy

KX Create — The Next Evolution of Custom Forms and Workflows

Commercial Proof · Jul 2022 – Apr 2025

Product Manager

Flax and Teal Limited

Enterprise & Public Sector SaaS

Owned product strategy and delivery across enterprise and public sector SaaS platforms, operating with full accountability for outcomes. Acted as senior stakeholder interface, translating complex user and business needs into clear product direction and delivery plans. Later stepped up as Technical Line Manager, building and line managing a team of software engineers.

2×

Follow-on contract value

+30%

Contract growth

+7%

Profit margin, phase two

ISO 27001

Accreditation delivered

Beyond delivery, established and led the QA chapter, drove ISO 27001 implementation, and led company-wide hiring processes for engineering roles.

Formal Training

Product Management

King’s College London

Masters Level Certificate

Nine-month Masters-level programme in product management, covering the full product lifecycle, strategy and go-to-market, with a specialism in generative AI for product innovation.

View certificate on Credly
Sky

Employer project with Sky: researched, designed and pitched a voice-activated AI feature for Sky Go and Sky Glass.

The toolkit

Skills

Product Strategy & Discovery

Product vision & roadmap ownershipOKR definitionValue proposition designMarket expansionPMF

Commercial & Financial Ownership

Budget managementContract negotiationPricing discussionsProfit margin optimisation

Leadership & Organisation

Cross-functional leadershipLine managementHiringMentoringStakeholder management

Delivery & Execution

Agile & Scrum deliveryBacklog prioritisationRelease planningUAT

Technical & Data Literacy

ISO 27001SaaS platformsAgileScrumGitHubHTMLSQLDevOpsJiraConfluenceClaude Code